Based in Madison, WI, at Harmonious Union Events we believe that there’s more to the big day than the centerpieces (although they’re important too!) Let us help you plan an event of any size that highlights love, family and friends in the most important ways possible. Or perhaps you’re looking to host a corporate gathering and need assistance pulling together all details with precision. No matter what, we’re here to help at any and every step to make sure you get a day that is executed flawlessly.

We enjoy helping others celebrate all the big moments in life, whether it’s a marriage, birthday, promotion, or corporate milestone. Many people get wrapped up in the details and forget to enjoy all the hard work they’ve put into something. Our aim is to get all pieces covered so you can just relax, enjoy, and celebrate!

Recognition & Memberships

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Sarah Davidson – Owner

Coming from a family of entrepreneurs, Sarah always knew that she wanted to work for herself and run her own show. After many years running events for various organizations around Madison, she started HUE in February of 2015 and hasn’t looked back since. She loves getting to know each and every client that works with our business, and plays whatever part may be needed to ensure their collaboration is a success.

Sarah has nearly a decade of experience working in the Madison wedding and event industry. This includes overseeing rental programs at multiple specialty venues, aiding in plans for numerous area non-profits, planning her own wedding(s) in Mexico and Madison, and consulting with a long list of vendors building up their own businesses. She and her team have coordinated wedding, social, and corporate events of all sizes over the years, with their specialties especially lying in vendor partnerships, planning logistics, and overall client AND guest experience.

Jessie-Rae Starr – Event Consultant, Floral Designer

Jessie first met Sarah when they were co-workers at the Madison Children’s Museum. While working together at the museum, Jessie was the point person for day-of event logistics with vendors, coordinating setup, supervising event staff, and making sure everything else went off without a hitch. The first time Sarah asked Jessie to assist with a HUE event, she lept at the chance!

Jessie is a self-confessed plant and floral nerd and appreciates beautiful décor design and details which can really set an event apart. She’s constantly looking a social media and other resources for new inspiration and ideas. She loves helping create a stress-free day so everyone can focus on making their day memorable without having to worry about a thing!

Loni Maximoff – Event Consultant

Loni has come from a variety of experiences with event and wedding planning. Starting out in Denver, CO, she interned with Denver Arts & Venues assisting with logistics for large scale festivals and then moved on to the catering and sales manager at Red Rocks Amphitheatre. During her time at Red Rocks, Loni organized all aspects of planning for private events, concert night VIP parties, and, most importantly, weddings from the original sale and contracting process through day-of coordination. She then moved to Madison, WI to marry the love of her life and happily took a wedding coordinator position with the Majestic Theatre downtown where she met Sarah and they became quick friends.

Loni has since moved on from weddings to corporate sales, but her heart felt something was missing. When Sarah offered her to chance to join the HUE team, she very obviously (and graciously) took the offer. This allows her to not only continue to do work she loves on the side, but also to do work with a business that supports serious #girlbosses. She is very excited to meet you and help make your wedding vision a reality!!

Amanda Strobel Wise – Event Consultant

Originally from Minnesota, Amanda moved to Madison in 2014, where she met Sarah also working at the Madison Children’s Museum.  In addition to her work facilitating and supporting weddings and events at the museum, Amanda comes with a wide range of event skills.  From small gatherings in historic homes, to 1,000+ camping weekends in northern Minnesota, Amanda has six years of event planning, day-of coordination, event design, and logistics experience. In addition to her Master’s in Public History from the University of Wisconsin – Milwaukee, Amanda also earned a certificate of Festival and Event Management from the University of Minnesota’s Tourism Center in 2016.

Amanda was married in La Crosse, Wisconsin in 2014, and loves being able to help other couples on their own special days.  Whether it’s a last-minute change to a flower arrangement, or helping a family member surprise the happy couple with a special guest, Amanda is your lady!